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Virtual production reaches new levels across the entire M&E industry

The benefits of adoption are undeniable. Real-time visualization can aid the creative process before, during, and after principal photography; team members from all stages of production are now having conversations earlier and collaborating in the creation of assets, starting with the Art and Light/Camera departments. Meanwhile on-set virtual production (also known as in-camera VFX or ICVFX) on an LED stage can result in final pixels actually being created on the shoot, or at least in a greatly reduced need for post-production.We’re also seeing the use of game engines and real-time workflows encourage a more iterative style of filmmaking as visionary technologists and creatives are pushing to achieve a higher level of fidelity at all stages of virtual productions—meaning the same assets can be reused and refined rather than thrown away. And that leads to additional opportunities to leverage IP by delivering immersive and transmedia content alongside linear.

While virtual production is becoming more and more sophisticated, with the highest-end setups costing millions of dollars, technology is increasingly becoming democratized, with low-cost and even free alternatives making it accessible to small studios and indie filmmakers. The coming resource will show you how you can get started with just a modest outlay.

Celebrating an innovative and talented VP community

Of course, virtual production’s success lies not just in the technology behind it, but also in the amazing community of creators who have driven its evolution, finding new and exciting ways to use it to enhance their craft as they push the limits with each new project. Many creators are only just starting to understand the full potential of virtual production to transform both the creative process and the end results, and to realize what’s possible today.

Across the spectrum, from big-budget Hollywood studios to indie talent, creators are pushing virtual production to new heights in live-action film and television, animated content, and broadcast and live events. Let’s take a look at a few recent examples that span these genres:

Brave Creatures

Animated short directed by Adam Valdez

Go behind the scenes of the mesmerizing animated short Brave Creatures with Director Adam Valdez, as he explains how his team used virtual production techniques combined with path tracing in Unreal Engine to pull off this beautiful piece.

Source: Unreal Engine Blog

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