With the Kindred for Business solution, available through the Unity Asset Store, you can generate incremental average revenue per monthly active user (ARPMAU) to complement your ad and in-app purchase (IAP) revenue.

Developing a mobile game can take anywhere from several months to several years. It can be a labor intensive process where you’re not only making decisions about what goes into the game, but also how you can sustain it and make it a successful business. Often, this involves exploring different monetization strategies. 

In-game advertising is a common monetization strategy for most mobile developers. This has proven to be effective and is a core revenue stream for most mobile apps. 

In an article with Digiday, Cameron Kelly, director of strategy at United Entertainment Group said, “I know that for 15 minutes while people are playing a game, I have their undivided attention to insert my brand in there. That’s an assurance that’s not awarded by every app, and certainly not social media apps.”

However, with ever-changing policies and regulations around in-game ads, many studios are exploring additional avenues to drive revenue and retain players on top of ads and IAPs.

One potential solution might be external app monetization.

“I know that for 15 minutes while people are playing a game, I have their undivided attention to insert my brand in there. That’s an assurance that’s not awarded by every app, and certainly not social media apps.” – Cameron Kelly, director of strategy at United Entertainment Group, to Digiday

Source: Unity Technologies Blog

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