Today at GDC 2021, holoride announced the holoride Elastic SDK to close this gap and empower Unity creators to entertain passengers in new ways.

“We are thrilled to be building the future of in-vehicle entertainment with Unity and its amazing community,” said holoride CEO and cofounder Nils Wollny. “Together, we will transform the car into a canvas with infinite possibilities for immersive content creation.”

Here’s how holoride works: Passengers install the holoride app on their personal virtual reality devices, such as a Pico Neo 3, Neo 3 Pro, or G2, which will be among the first supported headsets for the holoride experience, and enjoy immersive, motion- and location-synchronized in-vehicle XR experiences.

holoride’s vehicle localization software syncs content with the vehicle’s motion, its position and map data in real-time. As a result, it perfectly syncs with the passenger’s journey, which can reduce the motion sickness that many people experience when consuming visual content in cars.

holoride will be using a fully transparent blockchain-based system that enables creators to distribute content and receive compensation based on user engagement and value. Game studios like Schell Games are already leveraging holoride’s tools to create groundbreaking entertainment experiences. See why CEO Jesse Schell calls holoride “the most thrilling and immersive video game experience that I’ve ever seen.”

Source: Unity Technologies Blog