MediaMonks helps global brands scale advertising campaigns with real-time rendering

“When you’re creating things on this platform, you’re creating it for all the platforms,” says Daniels. “We now have this asset that is not bound to only work on this TV commercial, but we’ve created it and you can use it in different ways.”Overall, the test proved a huge success. The immediacy of working in Unreal Engine, compared to a traditional 3D pipeline, was very appealing to the team.

“What’s exciting about real-time 3D is that it ticks a bunch of boxes for a brand,” says Tim Dillon, SVP Growth at MediaMonks. “Working closely with Unreal Engine as a partner, we’re able to innovate in ways that were not possible just a short time ago. You can use it in product design, in your marketing, in retail innovation—it’s touching so many different end use cases for brands.”

Daniels agrees. “We’re using tech like that of Unreal Engine as part of our strategy to bring the very best ideas forward and disrupt the way things have always been done,” he says. “In partnership with Epic, S4Capital’s content practice MediaMonks and its data arm MightyHive are transforming decades-old approaches to provide global brands with a better option to scale creative and content production, and more effectively reach local audiences.” 

For Sorrell, real-time technology is clearly the way forward for global campaigns.

“We’re using tech like that of Unreal Engine as part of our strategy to bring the very best ideas forward and disrupt the way things have always been done,” he says. “In partnership with Epic, S4, MediaMonks, and MightyHive are transforming decades-old approaches to provide global brands with a better option to scale creative and content production, and more effectively reach local audiences.” 

If you’d like to try your hand at creating a commercial like this using Unreal Engine, check out our new online learning pathway Unreal Futures: Careers in Advertising. It’s part of a brand new Unreal Futures learning series that can set you on the way to exciting careers in interactive 3D across a variety of industries.

Source: Unreal Engine Blog