Featuring the best of the best from 32 countries, the 2022 FIFA World Cup is “the beautiful game” at its peak. Besides the 3.4 million spectators who attended matches in Qatar, FIFA estimates 1.5 billion people watched the final match between Argentina and France, and almost six billion people engaged with the tournament on social media.Among the audience watching was the team at KéexFrame, a creative studio based in New York. The World Cup has been a special part of their lives, so they couldn’t pass up the opportunity to create a broadcast cinematic that incorporated the spirit of such a prestigious event.
Since the project wasn’t initially commissioned by a TV network, the team took the opportunity to use some new tools and concepts not commonly used in live broadcasts, such as animated characters and cinematic storytelling. And it paid off, as NBCUniversal Telemundo ended up using their broadcast cinematic for its FIFA World Cup Qatar 2022 coverage.
Let’s take a closer look at how the team went from concept to finished product.
Concepting a broadcast cinematic
Capturing the excitement of the World Cup and creating characters that could represent any nationality were equally important to KéexFrame. The team was inspired by Greek warriors entering the arena of a massive colosseum, presenting the players as modern-day gladiators confronting each other in a battle for the ages.
Source: Unreal Engine Blog