The work of monetization and user acquisition managers can often go unnoticed in an industry full of flashy graphics, 3D renderings, and cool gameplay design. The reality is that without the work these marketing professionals do every day, most of those games wouldn’t be successful in generating revenue and getting more people to play them.
At Unity, we believe that the world is a better place when more people can succeed in doing what they love, and a big part of that success comes from the efforts these managers put into creating revenue streams, advertising, and running user acquisition campaigns that get a game – and its studio – in a position to grow and succeed in a saturated market.
The goal of Growth Masters is to shine the spotlight on the people responsible for that growth, and build a community where they can share their experiences, offer advice, and exchange ideas about the industry and its future.
Conversely, we hope these interviews will offer guidance to other professionals looking for inspiration, troubleshooting, and valuable information coming directly from peers.
Source: Unity Technologies Blog