If the price is $450,000, it had better be a good pitch! This is one of the reasons Virgin Galactic hired global innovation company Seymourpowell to design the world’s first commercial spaceship.

Since design and development of the spaceship took place during the pandemic, virtual reality was critical to the project. A digital twin of the cabin was created so prototyping and production of the spaceship could stay on schedule. 

The usage of the digital twin didn’t end there. As Virgin Galactic began prepping for their marketing campaign they realized the best way to sell seats was to let people sit in them. The team from Seymourpowell converted the digital twin into an experience, and this sales tactic did not disappoint.

Source: Unity Technologies Blog