“Intel is an iconic company for me, so of course I jumped at the chance to learn more about Intel and to work more closely with them.” – Adam Goodrich, Procedural Worlds

Following a successful career developing business software and running startups, Adam Goodrich turned his sights to using computing technologies for more humanistic endeavors. In particular, he looked for ways to use contextual computing to improve personal performance, along with games to educate and guide people. Goodrich ended up putting the two together. After all, contextual computing is about automatically collecting and analyzing data to generate useful results – in other words, machine learning (ML).

Goodrich started building games with Unity, which he learned relatively quickly thanks to his C# expertise. His entrepreneurial mind sensed fertile ground on the Unity Asset Store, and he founded Procedural Worlds to build tools that could automate the creation of content for mobile, VR, and desktop, starting with worlds, landscapes, terrains, and scenes for Unity game developers.

Procedural Worlds went on to publish a number of terrain and scene generation tool on the Unity Asset Store, nearly all of which are bestsellers. Gaia Pro even won the Best Artistic Tool award at the 2020 Unity Awards. Recognizing Gaia as an invaluable AI-driven tool for game developers, the Intel team asked Procedural Worlds to add its worldbuilding capabilities to the Intel Game Dev AI Toolkit. Their enthusiastic response took the form of Gaia ML, a junior version of Gaia Pro.

Source: Unity Technologies Blog

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