To start, we completely redesigned the cube while retaining the essence and equity of the original. It’s now fully 3D; symbolically, it’s where our technology (the X axis), Unity creators (the Y axis), and the incredible experiences they create (Z axis) intersect. 

Importantly, we designed this new identity to reflect our living brand – a brand that leaves no creators behind as it supports and celebrates opportunity and diversity for all. Notice the three directional arrows: they represent the infinite possibilities that Unity puts in the hands of all who use our solutions.

The updated cube also serves as the foundation for our new product branding and will be cascaded throughout our real-time 3D development platform and across our entire product catalog.

Source: Unity Technologies Blog